A track record built from the inside out.

Before becoming an independent consultant, I spent over 15 years inside some of fashion’s most demanding commercial environments: building wholesale structures, scaling international distribution and delivering measurable growth. Everything I bring to a consulting engagement is grounded in having done this work in-house, at scale.

Max Mara Fashion Group

16 years in Copenhagen, from Marketing Coordinator and Brand Manager to leading wholesale and sales for the group’s brands in the Nordic and Baltic markets.

I led wholesale and business development for the group’s brands across Scandinavia and the Baltics. I opened new accounts and grew the multibrand wholesale channel across independent stores, department stores, e-tailers and marketplaces, identified and negotiated with local business partners, and built long-term relationships with key buyers across the region.

Key results: +30% average seasonal revenue growth · 300+ accounts in the client portfolio

Organic Basics

Head of Wholesale

I built the entire wholesale infrastructure from scratch: the strategy, the commercial processes, a network of international agents, and the key-account relationships needed to scale a brand globally with integrity. Accounts included Galeries Lafayette, Nordstrom, Isetan, Beams, Zalando, Boozt and Illum.

Key results: +400% wholesale turnover growth in three years (over 100% in 2024, over 70% in 2025) · 26 countries · 12 international agents, including new agents in China, Japan, the UK, Spain and Germany

Trade shows: Who’s Next Paris · White Milan · CIFF & Mandatory Copenhagen · Florence Fashion Week

White Milan

Brand Ambassador, Scandinavian market

At selected editions of White, Milan’s contemporary fashion trade show, I represented the fair in the Scandinavian market, connecting Nordic brands and buyers with the show.

Nordisk Design

Co-founder and owner, 2020–2023

During Covid, I co-founded Nordisk Design, a Copenhagen concept store and online shop for contemporary Scandinavian design and lifestyle brands built on slow, sustainable living. I led brand and commercial strategy, curated and onboarded the brand portfolio, and ran influencer marketing: an inside view of retail and e-commerce from the buyer’s side of the table.

CoRE Consulting

Since 2026, I have worked independently with fashion brands on wholesale growth and market representation, including CDLP, Maria Black and Won Hundred.

Expertise

Markets: Nordics, Baltics, Europe, global

Channels: Wholesale · Department stores · E-tail · Marketplaces · Agents and distributors

Brand tier: Luxury · Contemporary · Sustainable