Connect. Represent. Advise. Educate. Streamline.

Fashion is a business of relationships. After 15+ years building them across Europe and beyond, I help brands find the right markets and partners, represent them where it matters, shape the strategy behind their growth, and share that knowledge with the next generation of the industry.

01 — Connect

Ideal for brands entering a new market or looking for the right agent, distributor, showroom or retail partner, and for partners looking for the right brands.

The right introduction can save a brand a year of trial and error. I match brands with the buyers, agents, showrooms, distributors and trade shows that fit their positioning, drawing on a network built across Scandinavia, Europe, the US and Asia.

What I do: market and partner matchmaking · introductions to buyers, agents, showrooms and distributors · trade show and showroom selection · brand, retailer and production partner introductions · collaborations between brands

02 — Represent

Ideal for brands and trade shows that want a trusted, senior presence in a market without hiring a full team.

As Brand Ambassador for White Milan in the Scandinavian market, I represented the show to Nordic brands and buyers. I do the same for brands and events: a credible voice who knows the market, speaks its language and opens doors.

What I do: brand ambassador mandates for brands and trade shows · market representation in Scandinavia, Italy and France · buyer and press relationships · presence at trade shows, showrooms and industry events

03 — Advise

Ideal for founders and brand directors who want to sharpen their positioning and grow with intention.

I built commercial structures from the inside at Max Mara Fashion Group and Organic Basics. I bring that experience to brands as a strategic advisor: where to sell, who to sell to, and how to grow without diluting what makes the brand unique.

What I do: brand positioning and distribution strategy · market entry planning · channel strategy across wholesale, retail and e-commerce · commercial structure and team set-up · senior advisory for founders

04 — Educate

Ideal for universities, business schools, trade shows and industry events.

I teach the commercial side of fashion, how brands really reach their customers and grow, through keynotes, panels, lectures and workshops. See Speaking & Lecturing for topics and formats.

05 — Streamline

Ideal for wholesale and sales teams that spend more time on admin than on buyers.

Much of a wholesale season is repetitive work: building buyer lists, writing follow-ups, preparing linesheets and order recaps, chasing confirmations, reporting sell-through. AI tools can now take on a large part of that, if they are set up around how a sales team actually works. I help brands and showrooms find where AI saves real time in their wholesale process, choose simple tools, and put them to work, so the team can spend its energy on relationships and selling.

What I do: review of your wholesale workflow and the tasks worth automating · buyer research and prospect lists · outreach and follow-up email drafting in your brand’s voice · market and account research before trade shows · sales and sell-through reporting · practical training so your team keeps using it

Technology does not replace the buyer relationship. It gives you more time for it.

How I work

01 Understand: a deep dive into your brand, your market and your ambitions, to define the opportunity before the strategy.

02 Strategise: a clear, actionable plan tailored to your brand’s stage and position. No generic frameworks.

03 Execute: strategy without execution is just a plan. I work alongside your team to implement, adjust and drive results.

Not sure where to start? That is what the first call is for.

Every engagement begins with a conversation. Tell me where your brand is and where you want to take it, and we’ll define the right scope together.