The commercial side of fashion, told from the inside.

I speak at industry events and teach at universities and business schools on the part of fashion that rarely gets the spotlight: how brands actually reach their customers, and how they grow. My talks draw on 15+ years of building wholesale businesses at Max Mara Fashion Group and Organic Basics, and on the trade show floors of Paris, Milan, Copenhagen and Florence.

Topics

Wholesale strategy: why wholesale is still relevant in fashion

Direct-to-consumer promised to make wholesale obsolete. It didn’t. Why the right stores, buyers and agents remain one of the strongest growth engines a brand has, and how to build a wholesale business that protects margin and brand equity.

Distribution strategy and positioning

Where a brand is sold says as much about it as what it sells. How to choose markets, channels and partners that reinforce your positioning rather than dilute it, from department stores to concept stores to marketplaces.

AI in fashion wholesale: what actually works

Where AI already saves time for sales teams, from buyer research to follow-ups and reporting, where it falls short, and why the human relationship matters more, not less.

Formats

Keynotes and talks at trade shows and industry events · Panel discussions and moderation · Guest lectures and workshops for universities, business schools and fashion programmes · Talks in English, Italian, Danish or French

Planning an event or a course?

Tell me about your audience, the date and the format, and I’ll come back to you with a proposal.